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夏洪波1996-1999年在厦门大学新闻传播系攻读广告学硕士。2002年起在北京大学广告系讲授媒体广告经营课程。现任中央电视台广告部副主任。中国广告协会学术委员会委员。曾先后在《电视研究》、《大市场·广告导报》、《现代广告》、《国际广告》、《销售与市场》等专业杂志期刊发表论文30余篇,参与编辑《市场学》(中国商业出版社)、《商业传播学》(香港商业出版社)、《电视中国》(北京广播学院出版社)、《国家工
Xia Hongbo 1996-1999 in Xiamen University Department of Journalism and Advertising Master of Advertising. Since 2002, she has taught media advertising courses at Peking University Advertising Department. Incumbent CCTV Advertising Department deputy director. Academic Committee of China Advertising Association. He has published over 30 papers in professional journals such as TV Studies, Large Market Advertiser, Modern Advertising, International Advertising, Sales and Marketing, etc., Press), Business Communication (Hong Kong Commercial Press), TV China (Beijing Broadcasting Institute Press), National Workers