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全媒体时代已经到来,对于少数民族地区而言,如何利用全媒体传播增进各少数民族间的相互了解,进而构建平等、团结、互助、和谐的民族关系,是一项新的使命。然而,一般的传播研究更多集中于如何利用多样化的传播媒介进行宣传教育,缺乏对引导少数民族舆论的隐性动力——文化认同的探讨。本文基于全媒体传播与文化认同的互动视角,试图找到一条如何利用这种隐性动力从而进行本质性的舆论引导的理论路径。
The era of all media has arrived. As for minority areas, it is a new mission for all media to use all media to promote mutual understanding among ethnic minorities so as to establish an ethnic relationship of equality, unity, mutual assistance and harmony. However, general research on communication focuses more on how to use various media to conduct propaganda and education, and lacks of a discussion on cultural identification that is the implicit motivation to guide ethnic minority opinion. Based on the interactive perspective of all media communication and cultural identity, this article attempts to find a theoretical way of how to make use of this implicit motivation to guide the essential public opinion.