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以直观、简洁、易识别并用来表明事物本身明显特征的物象正是标志设计的含义所在。它以简易的图形或用来表达企业或者事物内涵文化的文字符号等元素特点呈现出丰富而又多变的形式特点,此外除了汉字本身是设计内容的主要形象要素之一且在视觉传达的过程有见字思义的功能,又加上字体设计就是以文字本身各个部件的巧妙交叉构造,通过具象美、形式美的设计法则设计出符合现代设计而又契合主题的作品,两者精彩的碰撞之火花,既被大众所接受和熟知又是对古代造字智慧致以崇高致敬,且整体画面给人以审美愉悦的感知实属点睛之笔。
An object that is intuitive, concise, easily identifiable, and used to indicate the obvious characteristics of the thing itself is exactly what the sign design means. It features a simple graphic or text elements used to express the corporate culture or cultural connotation of culture and other elements features rich and changeable in addition to the character itself is one of the main elements of the design content and visual communication process Have the function of seeing the word meanings, plus the font design is based on the ingenious cross structure of the various parts of the text itself, through the design rules of the concrete beauty and the formal beauty to design works that conform to the modern design and fit the theme, the wonderful collision between the two Spark, both accepted by the public and familiar with the ancient wisdom of the word to pay a high tribute, and the overall picture gives a sense of aesthetic pleasure is the finishing touch.