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有这样一种观点:品牌建设的游戏规则改变得如此之多,使品牌整合概念成为再也不是进行品牌建设的有效方式,至少在涉及到媒体抉择时确实如此。在今天的新媒体领域里,品牌整合只是太简单、太旧式的概念。
There is a view that the rules of the game for brand building have changed so much that brand integration concepts are no longer an effective way to build brands, at least when it comes to media decisions. In today’s new media arena, brand integration is just too simple and too old-fashioned.