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2005年,报业媒体经历了前所未有的寒冬,在整体广告市场低迷、报纸等传统媒体广告增长乏力的广告大环境中,新媒体的发展却如火如荼。楼宇电视的大赢家分众传媒在2005年成功登陆纳斯达克,并融资1.7亿元;近日,航美传媒也在纳斯达克上市。有人说:新媒体的盛夏时代来临了。我认为对于广告主和广告公司来说,我们所面临的媒体时代,并不仅仅是一个表象上的传统媒体、新兴媒体弱肉强食或互分杯羹的时代,而是一个多元的整合媒体时代。
In 2005, the newspaper industry experienced an unprecedented winter. The development of new media was in full swing in the ad environment where the overall advertising market downturn and newspapers and other traditional media advertisements grew sluggishly. Building TV’s big winner Focus Media successfully landed on NASDAQ in 2005, and raised 170 million yuan; recently, AirMedia is also listed on NASDAQ. Someone said: The midsummer era of new media is coming. I think for the advertisers and advertising agencies, the media age we face is not just an apparent era of traditional media, the jungle of the emerging media or a piecemeal sharing of the media, but a pluralistic era of integrated media.