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从SWOT分析法出发,对《洁净煤技术》杂志的优势、弱势、机遇、挑战进行了粗略剖析,提出应准确定位,办行业特色期刊,坚持行业化运作,集约化经营。培养或引进出版经纪人,练好内功,采取协办杂志、成立理事会、为厂家抽印专题内容等方式获得效益;通过办增刊、召开学术会议、办展览等方法增强竞争力。勇于担当,履行、承担社会责任,为繁荣期刊业作出应有的贡献。
Based on the SWOT analysis, this paper gives a rough analysis of the advantages, weaknesses, opportunities and challenges of “Clean Coal Technology” magazine, and puts forward that we should accurately locate and run journals with special characteristics in the industry, adhere to the industrialized operation and intensify the operation. Training or introducing brokers, practicing internal strength, adopting co-operation magazines, setting up a council, obtaining special effects for manufacturers' printing of special topics and other means; enhancing competitiveness by holding supplements, holding academic conferences and organizing exhibitions. Dare to play, fulfill, assume social responsibility, make due contributions to the prosperity of the periodical industry.