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本文不仅给出了新产品市场风险的因素和指标体系,而且提出了用模糊数学与AHP相结合来进行新产品市场风险评价的原理和方法,同时,给出了一种新的群体AHP赋权方法,使量化更具合理性
This paper not only gives the factors and index system of market risk of new products, but also puts forward the principle and method of using fuzzy mathematics and AHP to evaluate the market risk of new products. At the same time, a new group AHP Method to quantify more reasonable