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历经三个多月的审查,国家商务部正式通过了雀巢收购厦门银鹭公司60%股权的申请。实际上,雀巢公司早就对这个“无条件的反垄断批准”信心十足:一是因为银鹭所生产销售的蛋白饮料和罐头产品的目标受众不广,相对来说它只是一个细分领域的知名品牌;二是银鹭的优势大部分在二三线市场渠道,被雀巢控股后并不会对行业造成巨大冲击。这和雀巢即将收购的徐福记又存在差异,作为中国市场糖果占有率第一的品牌,徐福
After more than three months’ review, the Ministry of Commerce formally approved Nestle’s application for acquiring a 60% stake in Xiamen Yinlu Company. In fact, Nestlé has long been confident about this “unconditional antitrust approval.” First, because the target audience for the production of protein drinks and canned products in Yinlu is not extensive, it is relatively speaking a subdivision Of the well-known brands; Second, most of Yinlu’s advantage in the second and third tier market channels, Nestle is controlled by the industry will not have a huge impact. This is different from Nestle’s upcoming acquisition of Xu Fu Ji, as the Chinese market share of the first candy brand, Xu Fu