随着社会的进步,产品的同质化进程也不断加强,人们已逐步进入了感性消费时代。消费者不再单纯地寻求物质享受,而开始追求更高层次上的需要。为了适应消费者的需求,广告的诉求方式也开始由理性诉求向感性诉求转化。广告语的创作也开始遵循感性诉求策略,以求和整则广告的创意相一致。而很多时 With the progress of society, the process of product homogeneity has also been continuously strengthened, and people have gradually entered the era of perceptual consumption. Consumers are no longer seeking for material comforts alone, but are beginning to pursue higher-level needs. In order to meet the needs of consumers, the appeal of advertising began to change from the rational appeal to the emotional appeal. The creation of slogans is also beginning to follow the emotional appeal strategy in keeping with the creative idea of ​​the entire advertisement. And a lot of time