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该案列分析从爱仕达企业的简介开始,逐渐引入该公司的背景,然后通过随着时代的发展该行业在市场中的需求情况、发展前景以及影响行业发展的因素的分析进行进一步的了解,再通过资产负债表等相应的财务分析得出结果,最后对该企业相应的财务结论进行总结并提出意见。首先对相关的企业从设立时间,主营业务,目前的基本情况等方面进行简短的介绍;然后对该行业的背景从宏观和发展趋势两个方面来进行展开分析,从分析结果中得出行业目前的发展情况、所处的地位、目前市场对小家电这一行业的需求以及受约束的地方;最后再通过对财务综合分析和五项分析指标得出企业当前的财务状况以及相应的问题总结,再根据企业分析所得出的结果提出合理的改善意见以及对爱仕达企业前途进行估量和预测。
The case analysis begins with the introduction of Ashstar’s business, gradually introduces the background of the company, and then through the development of the industry in the market with the development of the times, the development prospects and factors that affect the development of the industry to further understand and analyze Through the balance sheet and other financial analysis of the corresponding results, the final conclusion of the financial conclusions of the enterprise and make comments. First of all, the related enterprises are briefly introduced from the aspects of establishment time, main business and the current basic situation. Then, the background of the industry is analyzed from two aspects of macroscopical and development trend, and the result is from the analysis result The current situation of development, the current position, the current market demand for small household appliances in this industry and the constraints; Finally, through a comprehensive financial analysis and five indicators to determine the current financial status of enterprises and the corresponding summary of the problem , And then based on the results of business analysis put forward reasonable suggestions for improvement as well as the assessment of Ashley’s future business and forecast.