清明前后,杭州西湖龙井产区的茶园里,茶农和采茶工们开始忙碌起来,一片片嫩叶被投进竹篓里,运往各家的炒茶机,产区里不断弥漫出新鲜的炒豆香。而在另一边,各家大大小小的茶叶销售商也马不停蹄地开始采购成品茶,在各电商平台上纷纷推出了包括“天猫春茶节”在内的西湖龙井新茶预售页面。笔者发现,自媒体盛行的当下,越来越多的商家开始利用公众号及相应链接销售产品,甚至有跨界加入了预售 Before and after the Ching Ming Dynasty, the tea farms and tea-makers in the West Lake Longjing producing area in Hangzhou began to get busy. A piece of young leaves was thrown into a bamboo basket and transported to various units of fried tea machines. The producing areas were constantly filled with fresh fried Bean flavor. On the other side, all large and small tea distributors started to purchase finished tea non-stop, have launched the West Lake Longjing new tea pre-sale page including “Lynx Spring Tea Festival” on the various electricity supplier platforms . The author found that since the media prevailed, more and more businesses began to use public numbers and corresponding links to sell their products, and even cross-border joined pre-sale