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在现代经济社会中,投资是推动和实现经济增长的基本因素。企业投资的根本目的是追求利润最大化,即以最少的投入取得最大的产出,因此,投资分析对企业未来的生存和发展有很大影响。但是,由于影响投资的不确定性因素较多,投资风险也必然存在,企业在进行投资决策时,都会遇到各种各样的决策问题。本文就企业在项目投资决策分析中遇到的问题进行研究,并提出相关的对策以减少决策失误所带来的投资损失。
In the modern economy and society, investment is the basic factor in promoting and realizing economic growth. The fundamental purpose of business investment is the pursuit of profit maximization, that is, with the least investment to obtain the maximum output, therefore, investment analysis on the future survival and development of enterprises have a great impact. However, due to the more uncertain factors that affect the investment, the investment risk is also inevitable. Enterprises will encounter various decision-making problems when making investment decisions. In this paper, the problems encountered by enterprises in the project investment decision analysis are studied, and relevant countermeasures are put forward to reduce the investment losses caused by the decision mistakes.