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巴伦·罗斯切尔德说:“当你看见街道上满目疮痍时,收购时机便来到了。”对大多数公司高管来说,在当前的形势下大胆扩张似乎有违常理。试想在一个大雪纷飞的晚上开车。如果汽车打滑,驾驶员的本能反应是用力踩下制动踏板,并且朝相反的方向转动方向盘。但是根据物理定律,我们需要做的却恰恰相反:松开制动踏板,并且朝打滑的方向转动方向盘。危机当前,中国企业一系列大手笔的品牌兼并重组动作绝不是公司高管们心血来潮鲁莽行动的个案。走近,细想,我们就能强烈地感受到这些动作背后的巨大推手。
Barron Rothschild said: “When you see the devastation in the streets, the timing of the acquisition comes.” For most corporate executives, bold expansion in the current situation seems counterintuitive. Imagine driving in a snowy night. If the car slips, the driver’s instinct is to press hard on the brake pedal and turn the steering wheel in the opposite direction. But according to the laws of physics, we need to do exactly the opposite: release the brake pedal and turn the steering wheel in the direction of slippage. Crisis At present, a series of generous brand mergers and acquisitions by Chinese enterprises is by no means a reckless act by the company’s executives. Approached, thoughtful, we can strongly feel the huge push behind these moves.