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党的十七届六中全会再次强调了增强国家文化软实力的重要性和紧迫性。软实力是一种说服、影响、吸引别人的能力。通过说服、影响、吸引别人,并让别人来效仿自身,从而达到“不战而屈人之兵”的目的。这种能力是制胜的最高境界,是国家战略之精髓,与经济实力、军事实力同等重要。在国际较量中,一个国家硬实力不强,可能一打就败;一个国家软实力不强,可能不打自败。
The Sixth Plenary Session of the 17th CPC Central Committee once again stressed the importance and urgency of enhancing the soft power of the country's culture. Soft power is the ability to convince, influence and attract others. By persuading, influencing, attracting others and letting others emulate themselves, so as to achieve “the goal of fighting without infighting”. This ability is the highest level of winning, the essence of a national strategy, and is as important as economic strength and military strength. In the international contest, the hard power of a country is not strong, it may be defeated by a dozen; a country is not strong in soft power and may not defeat itself.