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要开小店就要有独特的个性。小店经营者与别人不同的是释放个性、张扬自己,注重的是一种精神内涵和“情感消费”。独具一格的开店创意是成功的关键,只有显出自己的个性,才能在茫茫“店”海中以个性取胜,人云亦云或是随波逐浪会使你的小店被成千上万个店铺所淹没。小店应该成为个性、前卫的代言。出售的东西最好是在本地不常见的具有异乡或异国色彩的小玩意儿,它们的独特个性,会使小店具有独特的魅力。同时,小店的潮流嗅觉要比商场灵敏,多则一年半载,少则一月半月,其实,近来流行的茶花花饰、伞裙、宽腰带等等,都是从小店开始流行的。这是小店生存的要诀。
To open a store, we must have a unique personality. The difference between shop operators and others is the release of individuality and publicity. It is a spiritual connotation and “emotional consumption.” Unique store opening ideas are the key to success. Only by showing your own personality can you win with individuality in the “shop” and the sea, and people will get thousands of shops. The shops are inundated. Shops should become personality, avant-garde endorsements. It is best to sell things that are not common in the country and have exotic or exotic colors. Their unique personality will make the store unique. At the same time, the trend of the shop’s smell is more sensitive than that of the shopping malls, which lasts for more than a year and a half, ranging from January to January. In fact, the recently popular camellia flowers, umbrella skirts, and wide belts are all popular from the shop. This is the key to the survival of the shop.