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我一位老师的儿子参加今年高考,报的是厦门大学新闻传播系广告专业。父亲对此很不以为然。父亲不理解儿子。我这位老师还是五十年代新闻系的大学生呢!这件事说明了一个问题:作为新兴的广告学不为人们所理解和重视。广告在我国大兴起来,是近几年的事。可是,了解广告有关的调查与预测、媒体与策划、
I am a teacher’s son to participate in this year’s college entrance examination, reported that the Department of Journalism and Communication, Xiamen University advertising professional. My father does not think so. Father does not understand son. My teacher is still a college student in the 1950’s journalism department. This incident illustrates one issue: not being understood and valued as an emerging advertising school. Advertising in our country up, is something in recent years. However, to understand the advertising related investigations and forecasts, media and planning,