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消费社会是现代社会的特征,它影响着个体性的发展并使之呈现了“双重”性。文章通过对消费社会特征的分析揭示了个体独立性、自主性的增强同时个体的连接性、认同感的需要也增强这样的双重特征。这种双重性特点的个体是消费社会影响下的必然趋势。然而,“双重性”的背后则是再次延续了社会学的传统命题个体与社会,双重性诠释了个体既是社会共性的参与者,又是独立个体的活跃者。
Consumer society is a characteristic of modern society, which affects the development of individuality and makes it appear “double” nature. Through the analysis of the characteristics of consumer society, the article reveals the dual characteristics of individual independence, autonomy enhancement, individual connectivity and identity needs. This dual character of the individual is the inevitable trend under the influence of consumer society. However, behind “dualism” is the continuation of the traditional proposition of sociology. Individuality and society doubly explain that an individual is both a participant in social commonality and an active individual in an independent individual.