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随着信息化时代的到来,自媒体的高速发展,以网络为主体的新兴媒体的出现,引起了社会各界的巨大变化。在信息时代的大背景下,为党的宣传力的提升带来了巨大机遇,同时也给党的宣传工作提出了更高要求,为此,党的宣传工作也面临着前所未有的挑战。信息时代下,党的宣传形式多样化,不同角度体现了党的宣传力,增强了我党宣传力在全球范围内的影响力。与此同时,对信息缺乏筛选,虚假信息传播等都成了我们需要关注和解决的问题。本文阐述了信息时代对党宣传力的影响,分析当代信息时代下党的宣传力的现状以及存在的问题,并对问题提出相应的对策;以便更好的利用信息时代下的媒体媒介,更好的做好党的宣传工作,提升党的宣传力。
With the advent of the information age, since the rapid development of the media, the advent of emerging media with the network as the main body has caused tremendous changes in all walks of life. Under the background of the information age, great opportunities have been brought for the promotion of the party’s propaganda power, meanwhile, higher requirements have also been set for the propaganda work of the party. Therefore, the party’s propaganda work has also faced unprecedented challenges. Under the information era, the party’s propaganda forms are diversified, demonstrating the party’s propaganda power from different angles and enhancing the influence of our party’s propaganda force in the world. At the same time, the lack of information screening, false information dissemination, etc. have become the issues we need to pay attention to and solve. This article expounds the impact of the information age on the party’s propaganda power, analyzes the status quo and existing problems of the party’s propaganda force under the contemporary information age, and proposes corresponding solutions to the problems; in order to make better use of the media in the information age, it is better Do a good job in propaganda work of the party and enhance the propaganda power of the party.