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这是个移动的信息时代,移动互联网已经进入人们生活的方方面面,其中,网购市场向移动端渗透的趋势更是不可阻挡。有数据显示,2012年第四季度,中国互联网用户手机购物的普及率为55%,远远高于亚太其他国家。一方面,电商网站的庞大用户群体都是移动网购的潜在用户,移动网购用户基础非常坚实,移动购物渗透率增长空间较大;另一方面,除各大电商企业发力移动终端之外,传统企业
This is a mobile information age, the mobile Internet has entered all aspects of people’s lives, of which, the online shopping market to mobile penetration is even more irresistible trend. Data show that in the fourth quarter of 2012, China’s Internet users mobile phone penetration rate of 55%, much higher than other countries in Asia Pacific. On the one hand, the huge user base of e-commerce websites are all potential users of mobile online shopping. The foundation of mobile online shopping users is very solid, and the penetration rate of mobile shopping is more room for growth. On the other hand, in addition to the major mobile commerce terminals Traditional enterprises