论文部分内容阅读
“舞蹈是艺术之母”这句话世人皆知,但如今在中国,舞蹈在市场所占份额很小已经成为不争的事实。如何使舞蹈步入市场,占据“艺术之母”应有的市场份额是中国舞蹈界亟需解决的问题。自身作品生产方面确实是永远不能忽视的主导因素,但市场经济条件下,生产和销售必须是紧密结合的。中国舞蹈目前的市场运作还处于相对落后阶段,与其他的兄弟艺术门类相比还显得很不规范,很不完善。笔者从宏观的市场运作角度加以分析,同时借鉴吸收了中国音乐界以及中国电影界的成功范例和实践经验,以期有助于中国舞蹈界的市场运作。
“Dance is the mother of art ” is well known in the world, but now in China, the dance in the market share is small is an indisputable fact. How to get the dance into the market and occupy the market share that the “mother of the arts” deserves is an issue that the Chinese dance industry urgently needs to solve. The production of one’s own work is indeed the dominant factor that can never be ignored. However, under the market economy, production and sales must be closely integrated. The current market of Chinese dance is still in a relatively backward stage of operation. Compared with other fraternity art disciplines, it seems very irregular and imperfect. The author analyzes from the macroscopic perspective of market operation, at the same time draws on the successful examples and practical experiences of China’s music industry and the Chinese film industry, with a view to helping the market operation of the Chinese dance industry.