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从福建走向全国,福建兴业银行需要的是树立一个全国性的强势银行品牌,而央视恰好提供了一个最合适的广告传播平台。作为一家股份制商业银行,福建兴业银行与华夏银行、民生银行、上海浦东发展银行、深圳发展银行等并没有什么大的区别,金融服务、业务范围、产品种类大同小异,而且都在全国各大城市设置分支机构。不同的是,当福建兴业银行在福建以外的地区开展业务时,特别是北京、上海等中心城市,却遭遇到别的银行从未遇到的一个大问题——当地客户普遍认为兴业银行就是一家开办在福建的地区性银行,对兴业银行的实力不了解、不信任、没信心。这直接影响了兴业银行在全国范围内业务的开展。
From Fujian to the whole country, Fujian Industrial Bank needs to establish a nationwide strong banking brand, and CCTV just provides one of the most suitable advertising communication platforms. As a joint-stock commercial bank, Fujian Industrial Bank and Huaxia Bank, Minsheng Bank, Shanghai Pudong Development Bank, Shenzhen Development Bank and so there is no big difference, financial services, business scope, product types are similar, and are set in major cities across the country Branches. The difference is that when the Industrial Bank of the People’s Republic of China conducts its business outside Fujian, Beijing and Shanghai, in particular, have encountered one big problem that other banks have never encountered - local banks generally consider the Industrial Bank to be one Opened a regional bank in Fujian, the strength of Industrial Bank do not understand, do not trust, no confidence. This directly affects the Industrial Bank in the nationwide business.