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早在上个世纪90年代,台湾蓍名的行销机构总研社便进入了上海,第一笔合作是和新华社的一个调研项目,随后便先后为欲进入中国的跨国公司IBM,SONY,HONDA等提供销售计划服务,此后便一直没有间断在大陆寻找更多的市场和机会。2002年5月,在做好全面进军内地的准备的情况下总研社总裁林资敏率部正式“挥师北上”。素有“资深消费者行销研究者、行销趋势分析家、流行观察家”之称的林资敏,是一个聪慧兼美丽的女人。有人在评点中国
As early as the 90s of last century, the research institute of Taiwan’s famous marketing agency entered Shanghai. The first cooperation was a research project with Xinhua News Agency. Later on, it was one of the multinational companies that want to enter China, such as IBM, SONY, HONDA To provide sales planning services, since then there will be no interruption in the mainland looking for more markets and opportunities. In May 2002, Lin Zemin, head of the research institute, formally “commanded to go north”, in preparation for a full-scale advance into the Mainland. Known as “senior consumer marketing researchers, marketing trends analysts, popular observers,” said Lin Limin, is a bright and beautiful woman. Someone commenting on China