在商品竞争愈见激烈的今天,触感设计对电子产品的信息传递越来越重要,本文试从触感在电子产品信息传递的必要性、触感体验对材质、功能的表达等方面来论述,通过设计案例分析,初步说明触感体验的必要性,归纳梳理了触感体验于电子产品信息传递中在功能、材料、用户认知和文化等方面的诉求方式。 In the increasingly fierce competition for goods today, touch design is more and more important for information transmission of electronic products. This paper discusses the necessity of information transmission in touch with electronic products, the material and function expression of touch experience, Based on the case study, the necessity of tactile experience is tentatively illustrated, and the way of tactile experience in electronic product information delivery is summed up in the aspects of function, material, user cognition and culture.