整合营销的最终目的是通过统一媒体的所有行为,使之能围绕一个主题,占领客户的心智资源。为什么品牌在媒体市场上越来越弱化?为什么广告代理商的立场总是在摇摆?这是一个媒体陷入平庸之后带来的思考。媒体整合营销的前提:明确差异化的品牌价值优势从广告营销上看,任何一个媒体都不能独占所有市场,即使是阅读率、收视率第一的媒体,所以 The ultimate goal of integrated marketing is to unify the mindset resources of the client by unifying all the activities of the media around a single theme. Why is the brand weaker and weaker in the media market? Why is the position of advertising agencies always swinging? This is a reflection of mediocrity in the media. The premise of media integration marketing: a clear differentiated brand value advantage From the advertising marketing point of view, any one media can not monopolize all markets, even the reading rate, the highest ratings of the media, so