广播作为重要的舆论工具和文化阵地,在西藏文化大发展大繁荣中具有极其重要的地位。如何发展西藏广播,进一步提高西藏广播核心竞争力,对一个经济欠发达的少数民族地区来说,有许多问题值得研究和思考。本文就如何大力提升西藏广播引领力、战斗力、传播力、辐射力、竞争力和供给力,促进西藏文化大发展大繁荣做一初步探讨。一、“十一五”时期西藏广播事业实现跨越式发展1.西藏广播舆论引导能力显著提高在“十一五”期间,西藏广播按照“高举旗帜、围绕 As an important public opinion tool and cultural site, broadcasting plays an extremely important role in the great development and prosperity of Tibetan culture. How to develop Tibet Radio and further enhance the core competitiveness of Tibet Radio is worth studying and thinking on an undeveloped ethnic minority area. This article is a preliminary discussion on how to enhance Tibet’s lead, fighting, communication, radiation, competitiveness and supply power and promote the great development and prosperity of Tibetan culture. I. Leading Development of Broadcasting in Tibet During the 11th Five-year Plan Period 1. The ability of guiding the broadcasting media in Tibet increased significantly During the ”Eleventh Five-year“ period, Tibet Radio held its banner in keeping with the ”