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在传统的思想观念里,网络媒体因其在信息客观性、权威性方面的缺陷,难以做到令受众满意。网络的虚拟性及一些网络媒体片面追求商业利益,制造网络假新闻等事件,使得网民对其信任度大大下降,网络新闻缺乏公信力。但纵观2008年,网络媒体在传播重大新闻事件中,却起到了不可忽视的作用,在某种程度上,改变了受众一度对网络媒体抱有怀疑态度的看法。本文试从08年重大事件分析出发,探讨网络传媒的优势。
In the traditional concept of thinking, the online media is not satisfied with the audience due to its lack of objectivity and authority in information. The fictitiousness of the Internet and some online media one-sided pursuit of commercial interests, the manufacture of fake news network and other events, making Internet users greatly reduced their trust, the lack of credibility of the network news. However, in 2008, online media played a significant role in the dissemination of major news events, to a certain extent, changed the audience’s view that the Internet media was skeptical. This article is based on the analysis of major events in 2008 to explore the advantages of online media.