报刊副刊在新媒介下主导地位弱化,趋向媚俗,注重形式,忽视内涵,定位不明,适应能力不强;副刊在新媒介环境下要保持人文节操,捍卫传播主导地位,深度挖掘内涵,发挥言论旗帜效能,主动适应转变,做到融合而不迎合。 Under the new media, the supplement of newspapers and periodicals tends to be inferior to kitsch, focusing on forms, focusing on forms, ignoring connotations, having unknown positions and being poorly adaptable. Supplements should maintain a humanistic focus in new media environments, defend their dominance of communication, deepen their connotations and exert their banner of speech Efficiency, take the initiative to adapt to change, to achieve convergence rather than meet.