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中国广告历经20年的高速发展,已经形成年营业额537亿元、广告从业人员54万、广告经营单位5.7万个的规模(1999统计数据),并且在1998年一举超过韩国,成为亚洲第二大广告市场,备受全球广告界的关注。中国广告业是中国经济中最具活力,发展最快的行业,并且被国家定义为智力密集型的高新技术产业,可见广告在国民经济中的地位将随着其规模总量的大幅度增加以及宏
After 20 years of rapid development, Chinese advertisements have formed a scale (1999 statistics) of 53.7 billion yuan in annual turnover, 540,000 in advertising and 57,000 in advertising business units. In 1998, it overtook South Korea to become the second largest in Asia Large advertising market, much attention of the global advertising industry. China’s advertising industry is one of the most dynamic and fastest-growing industries in China’s economy. It is also defined by the state as an intellectual-intensive high-tech industry. It can be seen that the position of advertising in the national economy will increase significantly with its total size and Macro