科学有效的酒店品牌管理是酒店业得以健康持续发展的关键,特别是随着国际酒店品牌的逐步发展与完善,越来越多的国际酒店进驻国内市场,酒店行业之间的竞争日益加剧,那么加强我国酒店品牌建设就成为当前酒店也发展的重中之重,本文在本文分析了洲际酒店集团发展历程和发展模式,在此基础之上提出了我国酒店品牌建设的相关对策,以便能不断增强我国酒店的市场核心竞争力。一、酒店品牌建设的必要性酒店品牌不仅仅是酒店重要的无形资产,还是核心竞争力的具体体现,酒店行业与其他企业品牌具有相似性,也有其特 Scientific and effective hotel brand management is the key to the healthy and sustainable development of the hotel industry. Especially with the gradual development and improvement of international hotel brands, more and more international hotels enter the domestic market and the competition among hotel industries is getting worse. This article analyzes the development course and development mode of InterContinental Hotels Group, and on this basis puts forward the corresponding countermeasures of our hotel brand building in order to be able to continuously enhance China’s hotel market’s core competitiveness. First, the necessity of hotel brand building Hotel brand is not only an important intangible assets of the hotel, or a concrete manifestation of the core competitiveness of the hotel industry and other companies have similar brand, but also its special