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“软硬”结合,线上线下,金鹃如何全程打造吉利人家“互动平台”传播方案?吉利人家——肉松蛋糕市场的开创者及领导者,多年来全国销量遥遥领先。然而,随着行业竞争的日趋激烈、竞品广告的持续升级,吉利人家面临巨大的传播挑战——如何突破广告重围,持续提升知名度、塑造鲜明的领导者形象?基于此目标,金鹃媒介从企业营销出发,锁定强势电媒安徽卫视,为吉利人家量身打造“互动平台”传播大案,真正实现品牌+销售的双生双赢。
“Hard and soft ” combination, online and offline, how to build the entire Rhododendron Geely people “interactive platform ” dissemination program? Geely others - founder and leader in the market, the national sales in many years ahead. However, with the increasingly fierce competition in the industry and the continual escalation of competing products and advertising, the Geely people are faced with a huge communication challenge - how to break through the barriers of advertising, enhance their visibility and create a distinctive leader image? Based on this goal, Starting from enterprise marketing, Anhui TV, a powerful medium of electronics, has been locked in to create a platform for the Geely people to spread the big case of “interactive platform” to achieve a win-win double success between brand and sales.