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许多在线销售商对与 Web 网上最大的几家入口公司之间的交易感到失望,他们已经在重新考虑这些交易合同。市场调查公司 Jupiter Communications 所做的一项研究表明,象 Yahoo!、Lycos、MSN.com、the Go Network 及 Excite 等大的入口公司的确吸引了大量的用户,但是对绝大多数的销售商来说,与这些入口公司之间的数百万美元的交易并未产生巨大的收益。投入到入口节点上的资金并不能说完全浪费掉了——在所有与入口公司发生交易的在线贸易公司的管理者中,有92%的人认为入口的确有助于在线销售额的提高。但是有超过60%的管理者认为这些交易帮助不大,它们所带
Many online sellers are disappointed with the transactions with the largest portal companies on the Web, and they are already reconsidering these trading contracts. A study conducted by market research firm Jupiter Communications showed that large entrance companies like Yahoo!, Lycos, MSN.com, the Go Network, and Excite did attract a large number of users, but for most vendors The multi-million dollar deal with these entrance companies did not generate huge gains. The money invested into the entrance node cannot be completely wasted - 92% of the managers of all online trading companies that deal with the entry company believe that the entrance does contribute to the increase in online sales. However, more than 60% of managers believe that these transactions do not help much.