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没有十分花巧的外观、没有十分畅快的操控,也没有十分酷炫的科技,但凭着“益智、创意无限”这个核心标签,拼插积木近年来受到越来越多消费者的认可,销量不断冲高,市场快速打开。很多厂家、品牌由于踏准了市场节奏,也获得了长足发展。据了解,在我国最大的玩具产区广东,仅澄海一带目前做塑料拼插积木的生产企业就不少于300家,但真正叫得响的品牌却不足十分之一。一面是诱人的市场,另一面是同质化的产品,这是否会演变成残酷的价格战?企业如何在激烈市场竞争
Not very fancy appearance, not very carefree manipulation, there is no very cool technology, but with “puzzle, unlimited creativity ” this core label, spell insertion blocks in recent years by more and more consumers Accreditation, sales continue to rise, the market opened quickly. Many manufacturers, the brand because of the prospective market rhythm, but also achieved rapid development. It is understood that in China’s largest toy producing area of Guangdong, only the area around Chenghai plastic splice building blocks to make no less than 300, but the real cliché brand is less than one-tenth. One side is attractive market, the other side is a homogeneous product, it will evolve into a cruel price war? How companies compete in the fierce market