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在信息技术日新月异的今天,电信运营商、增值服务提供商、电信设备制造商、移动终端与信息家电制造商关注的重点已不仅仅是如何把握、占领资源,而是如何了解用户的需求与市场的特点、了解技术的发展、建立合理的商务模式、把握业务资源、培养忠实用户。移动增值服务则是大家都看好的极具增长空间,并能极大程度提高用户忠诚度的业务领域。然而,目前在移动增值服务面临几个瓶颈:未能建立可行的支付模式与利润分配方式、市场开拓与商务模式的不成熟、技术标准的不统一。因而,移动增值服务市场的发展需要电信运营商、电信
Today, with the rapid changes in information technology, the focus of telecom operators, value-added service providers, telecom equipment manufacturers, mobile terminals and information appliance manufacturers is not only how to grasp and occupy resources but how to understand the needs and markets of users The characteristics of understanding the development of technology, establish a reasonable business model, grasp business resources, develop loyal users. Mobile value-added services are promising business areas that are highly growth-oriented and that can greatly enhance user loyalty. However, the current mobile value-added services are facing several bottlenecks: failed to establish a viable payment model and profit distribution, market development and business model immature, technical standards are not unified. Therefore, the development of mobile value-added services market needs telecom operators, telecommunications