今年春天,中央人民广播电台学习节目举办了人才问题广播讲座。在这个讲座基础上整理而成的《成才之路》一书,已同读者见面。这个讲座和这本书,在听众和读者中引起了较热烈的反响。讲座播出过程中,中央台收到听众来信达2,700多封。有的听众在信中说:“你们的节目硬是象吸铁石似的,将我吸引住了”;“我听了一讲又盼着听下一讲”。人才问题广播讲座为什么能吸引住听众?怎样才能把广播讲座办成“吸铁石”?作为人才问题广播讲座的编者之一,我想就这个问题谈几点粗浅的体会。 This spring, the Central People’s Broadcasting Station Learning Program held a radio talk on talent issues. On the basis of this lecture, the “Road to Success” book has been met with the readers. This lecture and this book aroused a more enthusiastic response among the audience and readers. During the lecture broadcast, CCTV received over 2,700 letters from the audience. Some listeners said in the letter: “Your program is as hard as a magnet, attracted me”; “I listened and looked forward to hearing the next one.” Why Talent Issues Broadcast Lectures Attract Listeners? How can we make radio lectures a “magnet”? As one of the editors of the radio lecture on Talent Issues, I’d like to talk about some superficial understandings on this issue.