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国内男装品牌七匹狼,为了落地2016年年报里强调的未来发展战略:以“七匹狼”品牌为龙头,打造一家“时尚产业集团”。七匹狼从商务男装起步,到转型掘金年轻人市场,甚至抢占高端市场,都掩盖不了营收和净利润下滑的事实。创立于1990年的闽派男装七匹狼,是国内代表性的男装品牌,其茄克衫连续17年荣列创同类产品市场综合占有率第一。多年来,七匹狼一直保持较好的品牌活力,近年开始向年轻人市场和高端市场转型。
Domestic wolf brand seven men, in order to fall 2016 annual report to emphasize the future development strategy: “Seven wolves” brand as a leader to create a “fashion industry group.” Septwolves start from the business men to the Nuggets transformation of the young market, and even to seize the high-end market, are unable to cover up the fact that revenue and net profit decline. Was founded in 1990, Min sent seven septwolves men, is the representative of the domestic men’s brand, jackets for 17 consecutive years won the first of its kind market share. Over the years, Septwolves has maintained a good brand vitality, in recent years began to transition to the young market and high-end market.