“抓住这感觉” 2003年是可口可乐标志性的一年。一连串新的举措令可口可乐以全新的面貌和理念同消费者沟通。继年初成功地推出了新标识后,可口可乐还邀请了多位广受欢迎的明星演绎了可口可乐不同的感觉。近日,在北京举行了一场别开生面的新闻发布会,在国内、外影坛备受欢迎的章子怡成为最新的可口可乐品牌代言人。 “Catch this feeling” 2003 is a year of Coca-Cola iconic. A series of new initiatives make Coca-Cola brand new look and philosophy to communicate with consumers. Following the successful launch of the new logo at the beginning of the year, Coca-Cola also invited a number of popular celebrities to interpret the different feelings of Coca-Cola. Recently, an extraordinary press conference was held in Beijing. Zhang Ziyi, the popular film critic at home and abroad, became the latest Coca-Cola brand ambassador.