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北京联合大学应用文理学院由原北京大学分校和原中国人民大学二分校合并而成,于1978年建校,是一所以培养本科生为主,包含文学、理学、历史学、经济学、法学、管理学、艺术设计等学科的综合性北京市属普通高等院校。我院以发展应用学科、培养应用型专门人才为办学宗旨。二十几年来,根据首都经济、科技和文化实际状况和发展趋势,不断调整学科结构,优化课程体系,明确专业方向,使毕业生具有较强的适应性,受到社会广泛欢迎。目前,在首都各行各业都有我院的毕业生,很多已经成长为业务和管理骨干。北京联合大学应用文理学院广告系设有广告学、公共事业管理(文化事业管理)、艺术设计(艺术类),广告设计与制作(艺术类)等专业。
Beijing Union University School of Applied Arts and Liberal Arts by the former Peking University and the former Renmin University of China branch of the merger of two, was founded in 1978, is a so-based undergraduate students, including literature, science, history, economics, law, Management, art design and other disciplines integrated Beijing municipal institutions of higher learning. Our hospital to develop the application of disciplines, training application-oriented professionals for the purpose of running a school. In the past two decades, according to the actual situation and development trend of the capital’s economy, science, technology and culture, the discipline structure has been constantly adjusted, the curriculum system has been optimized, the professional direction has been clarified, the graduates have become more adaptable and are widely welcomed by the society. At present, graduates of our college in all walks of life in the capital have grown into business and management cadres. Beijing Union University College of Applied Arts and Advertising Department has advertising, public administration (cultural management), art and design (art), advertising design and production (art) and other professionals.