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在国内电商公司中,亚马逊中国比较低调。这种低调多少可以归结为创始人贝佐斯的个人风格:自信,不屑于跟随。其价值观是围绕贝佐斯的大脑建立起来的。用业内分析师的解释就是,亚马逊是一家“看自己”的公司,一向追求的是长线发展,并不会被竞争对手所左右。2004年收购卓越网进入中国市场以来一直到发布国际品牌战略,在国内电商行业喧嚣混乱的竞争环境中,亚马逊显得过于沉默。坚决守着在全球“看自己”的理念与策略,不打广告也没有做
Among domestic e-commerce companies, Amazon China is relatively low-key. This low-key number can be attributed to the founder Bezos’s personal style: self-confidence, disdain to follow. Its values are built around Bezos’ brains. The explanation by industry analysts is that Amazon is a “see yourself” company that has always been pursuing long-term growth and will not be left behind by its competitors. Since its acquisition of Joyo in the Chinese market in 2004, it has been publishing its international brand strategy. In the noisy and chaotic competition environment of the domestic e-commerce industry, Amazon appears to be too silent. Firmly guarding the concept and strategy of “looking at ourselves” in the world, not advertising or doing anything