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对于极限运动爱好者来说,悬崖攀登是催生肾上腺素的绝妙体验,直冲云霄的孤壁以及刺骨的寒风都能带来探索的快感。最近,户外运动装备品牌37.5Techonology就利用悬崖场景植入品牌形象,在近顶峰处开了一家快闪店。这家开在峭壁上的快闪店,旨在为攀岩者提供服务,任何攀登至此的挑战者均可免费获得运动装备。很多攀岩者表示,品牌在300英尺高壁所传递的温暖给了他们继续挑战自我的勇气,成为他们挑战生涯中难忘的体验。
For extreme sports enthusiasts, Cliff Climbing is a wonderful experience of birth adrenaline, straight into the sky of the solitary cliffs and biting cold wind can bring exploration pleasure. Recently, outdoor sports equipment brand 37.5Techonology on the cliff scene implanted brand image, opened a flash shop near the peak. The flash-shop on the cliff is designed to serve climbers, and any challenger who climbs can get free sports equipment. Many climbers said the brand’s warmth at the 300-foot wall gave them the courage to continue challenging themselves as an unforgettable experience in their challenging career.