当下,移动互联网等新兴媒体日新月异,上游传统广电媒体强势拓张,地市级台所处发展环境更加严峻,尤其是广电文化产业的延伸与拓展遇到前所未有的挑战与困难。然而,从实践来看,凭借植根本土的固有优势,科学谋划贴近中心、贴近群众的大型文化活动,仍不失为一条推进地方文化繁荣发展、同时扩展自身影响的重要渠道。近年来,盐城广播电视台精心策划了数场大型文化活动,形成了较好的品牌效应,也实现了多个效益共赢。在参与和 At present, the emerging media such as the mobile Internet are changing with each passing day. The upper reaches of the traditional radio and television media are expanding aggressively. The development environment of prefectural and municipal level stations is even more grim. In particular, the extension and expansion of the radio and television cultural industries have encountered unprecedented challenges and difficulties. However, from a practical point of view, relying on the inherent advantages of local roots and scientifically planning large-scale cultural activities close to the center and close to the masses can still be an important channel for promoting the prosperity and development of local culture and expanding its own influence. In recent years, Yancheng Radio and Television Station has carefully planned several large-scale cultural activities, formed a good brand effect and achieved a number of benefits and win-win results. In participation and