特许经销制是经销权的授予者和被授予者之间通过契约来确定双方的权利和义务而形成的一种经济关系。授予者将其拥有的某项特定的经营方式、或某种商标的使用权和经销权,在共同利益的基础上给予被授予者,而被授予者必须支付一定的代价作为报答,并且在授予者的引导、协助下经营事业。在零售业中,授予者往往是一些大型批发商或一些大型的服务机构,而被授予者则称之为加盟店。 这种新型的营销战略起源于美国。其经过数十年的 The franchise system is an economic relationship formed between the grantor and the grantee of the franchise through the contract to determine the rights and obligations of both parties. The grantor grants the grantee, on the basis of a common interest, a particular mode of operation or the right to use and distribution of a trademark, and the grantee must pay a certain consideration in return for payment, Who guide, assist in business. In the retail industry, the grantor is often some large wholesalers or some large service agencies, and the grantee is called a franchise. This new marketing strategy originated in the United States. After decades of its