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当无数的企业都在为如何迅速地扩大规模优势而苦恼的时候,全球最大的化学公司德国杜邦公司却选择了“分拆”策略。他们的理念是:规模是自然形成的,重要的是要做好每一个单项产品。作为全世弄产品线最长的企业之一,这家百年老店在中国入世以后,更加紧了它的战略实施,今年3月,再次投资9千万美元扩大生产规摸,并且开始集中优势,分兵几路扩展在中国的市场。
DuPont, the world's largest chemical company, opted for a “spin-off” strategy when countless businesses were upset about how to scale quickly. Their idea is: the scale is a natural formation, it is important to do a good job of each individual product. As one of the longest-running companies in the world in terms of product lines, this century-old company stepped up its strategic implementation even after China's accession to the WTO. In March this year, it again invested 90 million U.S. dollars to expand its manufacturing rules and began to concentrate its advantages Divided into several soldiers to expand the market in China.