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2003年9月26日-29日,在湖南长沙举行的第21届电视金鹰奖暨第四届金鹰艺术节中,广州市喜马拉雅广告公司凭借制作惠泉啤酒形象影视广告片——《麦浪篇》,摘取“最佳制作奖”。福建啤酒市场的霸主之争福建市场可谓是中国啤酒业的重镇,其啤酒生产企业数量在全国是最多的,达40余家。资料显示:福建啤酒市场的容量占中国市场的1/4。正是由于这个巨大的吸引力,一些国外啤酒企业如日本“朝日”、新加坡“第一家”纷纷在福建投资建厂,而国内的啤酒巨头如青岛啤酒也以收购当地企业的形式进入福建。在众多的竞争者中,惠泉啤酒和雪津啤酒始终占据领先位置,两大品牌在福建市场的占有率合计达到
September 26, 2003 - 29, held in Changsha, Hunan 21 TV Golden Eagle Award and the fourth Golden Eagle Art Festival, Guangzhou Himalaya advertising company by virtue of the production of Hui Quan beer image film and television commercials - “Mai Lang chapter” , Won the “best production award.” Fujian beer market hegemony battle Fujian market can be described as the city of China’s beer industry, the number of beer producers in the country is the largest, reaching more than 40. Statistics show that: the capacity of Fujian beer market accounted for 1/4 of the Chinese market. It is because of this huge attraction that some foreign beer companies such as Japan’s Asahi and Singapore’s First Family have invested in and set up factories in Fujian, while domestic beer giants such as Tsingtao Brewery have also entered Fujian in the form of acquisition of local enterprises. Among the many competitors, Huiquan Beer and Sedrin always occupy the leading position, and the share of the two major brands in Fujian market has reached the total