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新的媒介技术引发了传播方式和媒体终端的革命,新媒介的出现,打破了时间和地域的限制,每一位用户,都能成为信息的采集者和传播者,其时效性强、互动性强、自主性强的特点,把越来越多的用户吸引到微博、微信等自媒体上来。依托微博、微信等平台的个人、企业和专业自媒体形态大量涌现,传统媒体正面临着前所未有的挑战。一、传统媒体面临的形势各种新媒介强势来袭的背景下,传统媒体的受众正遭遇史上最大分流,而受众的数量和质量,是体现媒体
The new media technology has triggered the revolution of communication mode and media terminal, the emergence of new media, breaking the limitation of time and region. Each user can become the collector and disseminator of information. The timeliness and interactivity Strong, strong autonomy, attracting more and more users to the Weibo, WeChat and other media. Relying on the microblogging, WeChat and other platforms for individuals, businesses and professionals emerged from the media form a large number of traditional media are facing unprecedented challenges. First, the situation facing the traditional media Against the backdrop of the strong attack of various new media, the audience of traditional media is suffering from the greatest diversion in history, and the quantity and quality of the audience reflect the media