耐克公司有一种“生产伙伴”的三层策略。把合作者分别按关系远近区别对待，更有利于耐克公司主要产品的生产。首先是发达伙伴。它们管理营销生产耐克公司最新和最昂贵的“代言产品”，能够承担较高的生产成本。这些公司生产的产品数量较少，他们通常与耐克公司一起共同开发产? Nike has a three-tier strategy of “production partners.” Dealing with partners in different ways according to the relationship is more conducive to the production of Nike’s main products. The first is developed partners. They manage the marketing of Nike’s newest and most expensive “endorsement product” and can afford higher production costs. These companies produce a small number of products. They usually work together with Nike to develop their products.