化妆品是上海市场增长最快的消费品之一，去年全市销售１５．４２亿元，比上年增长２１．８％。统计表明，上海人均年消费各种化妆品９５元，远高于全国人均２０多元的水平。 上海市场是各种化妆品生产企业“兵家必争之地“。目前，经常在上海市场露面的化妆品品牌多达２００个 Cosmetics is one of the fastest growing consumer products in the Shanghai market. Last year, the city sold 15.42 billion yuan, an increase of 21.8% over the previous year. Statistics show that Shanghai per capita consumption of various cosmetics 95 yuan, much higher than the national average of 20 yuan level. Shanghai market is a variety of cosmetics manufacturers “military strategist.” Currently, up to 200 cosmetics brands are often seen in the Shanghai market