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Chloé是全球高级品牌集团Richemont Group的成员之一,于1952年由Gaby Aghion创立。Chloé不仅走出了“定制服装”的框架,同时也具有了贴身自然的穿着感——这在当时堪称独一无二。而之所以选用Chloé这个名字,是因为它反映了当年巴黎时装的流行风格:年轻、大胆和创新。Karl Lagerfeld、Sitbon、Stella Mc Cartney、Phoebe Philo都曾经是或者仍然是Chloé的设计师,其设计曾令许多名媛红星争相订购:前美国第一夫人Jacqueline Kennedy、摩纳哥王妃Grace Kelly、电影明星Brigitte Bardot以及女高音歌唱家Maria Callas都是Chloé的拥趸者。移步21世纪,Chloé已经变得波澜不惊,不再承担“变色龙”的称誉,她的店铺,同样洗尽铅华,直奔主题。我们依次来欣赏位于北京国贸商城与新光天地两大顶级商圈的Chloé的店铺形象。
Chloé is a member of Richemont Group, a global premium brand group founded in 1952 by Gaby Aghion. Chloé not only out of the “custom clothing ” framework, but also has a personal sense of personal wear - which was unique at the time. The Chloé name was chosen because it reflects the prevailing style of Parisian fashion that year: young, bold and innovative. Karl Lagerfeld, Sitbon, Stella Mc Cartney and Phoebe Philo, once or still Chloé’s designers, have competed with many celebrities such as Jacqueline Kennedy, First Lady of the United States, Grace Kelly, Brigitte Bardot As well as soprano Maria Callas who are fans of Chloé. Moving to the 21st century, Chloé has become placid and no longer bears the title of “Chameleon.” Her store, too, is all the way to the top. We in turn to enjoy the image of the Chloé store in Beijing’s World Trade Center and Shin Kong Place two top shopping district.