外贸协会秘书长黄兴国认为,纯台湾商品却爱以东洋货身分出现,虽属‘媚外’心态,但也不过是配合消费者口味的一种行销手法罢了,应属无可厚非的事。 黄兴国说,以行销的立场来看,商品的商标或公司的名称,只要好记、好念,达到令消费者印象深刻的目的就是成功,如果能请专家替公司建立企业识别体系,将更有助于塑造公司的整体形象。 Huang Xingguo, secretary-general of the Association of Foreign Trade Associations, believes that pure Taiwanese goods appear to be in the form of foreign goods. Although it is a ‘favorite’ mentality, it is nothing more than a marketing tactic that suits consumers’ tastes. It deserves nothing wrong. Huang Xingguo said that from the standpoint of marketing, the trademark or company name of a product can only be remembered and remembered so as to achieve the purpose of impressing consumers. If an expert can establish a corporate identity system for the company, it will be more successful. Helps shape the company’s overall image.