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我们正面临着一个极为重要的战略机遇期和社会转型期。经济成分和经济利益日益复杂,媒体形态和传播渠道日益丰富,民众的文化生活、精神消费日益多元。主流媒体引导舆论的必要性和艰巨性日益增加。广播电视宣传要更好地为改革发展和稳定大局服务,关键是要立足科学发展观,以科学发展观统领广播电视宣传工作。对此,本文从三个方面进行了论述:一、进一步加深对科学发展观思想内涵的理解和把握;二、以科学发展观统领我们广播电视的新闻宣传工作;三、以科学发展观统筹我们广播电视的宣传管理工作。
We are facing an extremely important strategic and social transition. The economic composition and economic interests are increasingly complicated, the forms of media and channels of communication are increasingly enriched, and the people’s cultural life and spiritual consumption are increasingly diversified. The necessity and arduousness of mainstream media in guiding public opinion is increasing day by day. Radio and television propaganda To better serve the overall interests of reform, development and stability, the key is to base itself on the scientific concept of development and lead the radio and television propaganda work with the scientific concept of development. In this regard, this article discusses in three aspects: First, to further deepen the understanding of the scientific concept of connotation of the concept of development and grasp; Second, with the scientific concept of development to guide our radio and television news propaganda; Third, scientific outlook on development Publicity and management of radio and television.