七、有效调研的“穴道”在访问调研中,访问员作为信息的采集者,能直接影响调研的质量,所以访问员的培训和管理,也是有效调研实施的关键“穴道”。在市场调研业发达的国家,对访问员的要求比较高,比较严格,都要经过一系列的考试,然后发给上岗证书。我国虽然不可能一下达到那种管理水平,但有远见的调研公司都有自己常备的访问员队伍。像我们公司,不仅在北京有自己的访问员队伍,而且还与浙江正金调研公司合作,在浙江、上海也培训了自己的访问员队伍。这些访问员,是经过多次的培训和访问实践后挑选出来的,具备了访问员的一般特质:专业、真诚。对于他们而言,有了新的调研任务,可 Effective investigation of “acupuncture points” In the interview and investigation, the interviewer, as the collector of information, can directly influence the quality of the investigation and research. Therefore, the interviewer’s training and management are also the key points for effective investigation and implementation. In the market research industry developed countries, the requirements of the interviewer is relatively high, more stringent, have to go through a series of examinations, and then issued a certificate of induction. Although it is impossible for our country to achieve that level of management, far-sighted research companies all have their own contingent of interviewers. Like our company, we not only have our own team of interviewers in Beijing, but also cooperate with Zhejiang Jingjin Research Co., Ltd. and trained our own team of interviewers in Zhejiang and Shanghai. These interviewers, which were selected after many trainings and visits, possessed the general qualities of interviewers: professionalism and sincerity. For them, there is a new research mission